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I was born in Israel in 1973.
I was a creative executive, and have worked in advertising since 2000, the year I graduated from the NB Haifa School of Design. I have always painted.
In 2003, I reinvented myself in a unique style that I have developed. In retrospect, it proved to be a life-changing medicine, leading to my recovery from an illness that lasted 16 years.
My paintings are influenced by modernist views inspired by the advertising world, illustration, naive paintings, and pop art, which create a new language that allows me to express my ideas of the world through depictions of personal scenes.
In 2011 I had my first solo exhibition titled “Taking the Black out of the Scale”.
Since then, my work has been displayed in several group shows, solo shows, and art fairs in Israel and France.
The paintings include modernist influences and views inspired by the world of advertising, illustration, naive paintings, and pop art.
All these create a colorful, optimistic, and creative rich world full of symbolism. They deal with a variety of topics, including dreams, feminism, fertility, relationships, obsessions, and the environment.
Many of the paintings can be hung in different directions, with each direction telling a slightly different story and offering another perspective of the same picture. The paintings are painted on wood or canvas using this technique
Until the age of 39, I had a secret. Only my family and close friends knew about it. Before I turned 40 I decided to get rid of the shame, and now it’s your turn to hear it.
At the age of 16, I was diagnosed with anorexia.
My parents had no idea what this beast was and how to deal with it and after being treated for a short period at a facility clinic for eating disorders,
and after convincing my parents that I could get out of it alone, I ended the treatment.
Then came the bulimia.
A difficult and depressing eating disorder that accompanied me from the age of 18 to 31; it was there during my army service, on a trip to South America, and during my four years of design studies. Black and dark beast that never let go and did not let me rest.
They say being aware of a problem is 50% of the solution. I was conscious of my illness from an early age, and in my adult life I tried to take care of myself: I went to psychologists, psychiatrists, and alternative therapists, but none of those treatments helped. Painting has always been my refuge. Lots of black, sadness, and frustration were present in my paintings.
Paintings from my teenage years, and from my 20s:
In one of my classes in college, my art teacher asked me to remove the black color from the scale. “You escape there too quickly, do without it”, he said. By challenging me he was, in essence, the first person who gave me the option to take the black out of my life.
After I graduated, I came to Tel Aviv and started working in advertising agencies. Since I lived with roommates, the disorder became far more burdensome. The side effects worsened: frequent dental treatments, hair loss, and a stop of the menstrual cycle.
Before I turned 30 I went on to live by myself. The disease escalated, self-beating and austerity were an inseparable part of my life. I did not believe I would reach the age of thirty, and suddenly, to my great surprise, I passed that age. What now? I had no dreams for the future or long-term plans.
One day, a good friend told me that I should add a painting of a relationship to the apartment, I decided to draw something spontaneously using leftover wall paints and in a new style.
Thus the first painting which opened the door to many more was born.
For a whole year, I painted in every spare moment, before and after work, on weekends and holidays – any free time was devoted to painting.
In the beginning, the paintings were cynical. But gradually I opened up and allowed myself to dream. I let my subconscious speak, not the rationale.
“The Bride”
the first painting in a new technique
“The Bridegroom”
The second painting that came a little later.
At the end of that year, the house was full of color, optimism, and love. At the end of that year, my partner arrived. And I, contrary to any “sick logic”, let him enter.
Slowly I opened my heart and my life to him. And he, surprisingly, stayed.
Today, after 20 years, I am healthy, happy, in an amazing relationship, and a mother of two wonderful boys.
Today I live the rosy vision that I created and in retrospect, I was surprised to find out that much of what I painted at that time was fully transpired.
Against the background of my personal story, in 2012 “Project 2020”, an optimistic social art project, was born.
The project, which was crowd-funded, aims to give hope to women who suffer from eating disorders and raise awareness of the problem.
During the project, which lasted approximately three years, I met with women suffering from anorexia, bulimia, and compulsive eating. Based on our meetings and a detailed questionnaire I prepared, I drew to each of them a painting: a personal and optimistic mirror for inspiration, a future visual vision for 2020.
I believe in the ability of my art to do good and spread light and love in the world. I invite you to come in and look at my paintings, which completely changed my life.
Project crowdfunding, compass, drawing the subject of Project 2020: